Digital Analytics Program

Overview of OMB Memo M-23-22


Federal agencies are required to participate in the Digital Analytics Program (DAP). Learn more about the requirements for delivering a digital-first public experience to understand the policy framework in 21st Century Integrated Digital Experience Act and OMB Memo M-23-22.

DAP offers a web analytics tool, training, and support to federal agencies. The program is a shared service provided by the Technology Transformation Services (TTS) at the U.S. General Services Administration (GSA).

Participation in DAP does not preclude you from using other web analytics services.

DAP provides federal agencies with:

  • Free web analytics tools for public-facing federal websites that are comprehensive and easy to use
  • Scalable infrastructure for measuring a broad range of .gov sites (large and small)
  • Training on analytics tools and reporting

Do you have a question for the DAP team? Send an email to, and they’ll get back to you.

Web Policies and Procedures

Web policies and procedures are a set of guidelines and rules that are put in place to govern the use of a website. These policies usually cover areas such as user privacy, information security, content management, and accessibility. The purpose of these policies is to ensure that the website is used in a safe, ethical, and legal manner. It is important for website owners and administrators to regularly review and update their web policies and procedures to ensure that they are in compliance with the latest laws and regulations.

POLICIES  – Under Development

PROCEDURES – Under Development

Web Standards

Under Development

Web Management

All FMSHRC public web content must adhere to all federal requirements including; the U.S. Web Design System guidelines, federal plain language guidelines, and the 21st Century Integrated Digital Experience Act. Internal content, including FMSHRC Intranet and M365, may differ from the public content. If not explicitly stated, content must adhere to all federal requirements.

Web Plan

1. Start by defining FMSHRC's goals through its website. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

 2. Identify the key performance indicators (KPIs) that will allow the Office of Information Technology to measure progress towards those goals. KPIs may include metrics like website traffic, user engagement, conversion rates, and customer satisfaction.

3. Implement tracking on the Commission’s website.

4. Analyze data on the FMSHRC website's performance to gain insights into how users interact with the site. 

6. Use the Commission’s data analysis insights to make data-driven decisions about improving the website. This may involve changing the Commission’s site design, content, or functionality. 

7. Monitor the Commission website's performance over time and continue to optimize it based on the insights gained from ongoing data analysis. This will help ensure that the website is always meeting the Commission's goals and delivering a great user experience.

Analytics Data from Digital.Gov | The US government's web traffic.